EM Messaging designs and distributes professional, personalized and interactive email communications for a wide range of clients, including companies and organizations such as Microsoft, Chubb, Lifecore Biomedical, the United States Council for International Business, and the International Bar Association. Kindly click on a link below to learn more about our business principles, services, clients, staff or technology. Business Principles Services Clients Staff Technology

Business Principles EM Messaging is a leading provider of branded email communication services to corporations, professional service firms, and nonprofits. In our effort to deliver the most satisfying experience to our customers, we adhere to the following three core principles: Uniqueness EM Messaging believes that every client is unique in its image, culture and business needs. As such, we avoid the "cookie-cutter" approach adopted by many other Web-based email marketing providers, and instead offer a highly personalized approach that sets up each and every client with an email marketing solution tailored to their business needs and budget. In short, our goal is 100% satisfaction with each client, whether large or small. Service Each e-mail program will have unique tactical and strategic objectives that must be addressed upfront during the design phase and then continually reassessed as results are tracked and measured. It is therefore critical to partner with a firm such as EM Messaging that will work closely with you on an ongoing basis to interpret objectives and results, and make recommendations for incremental improvement and change. To this end, each and every client of EM Messaging has its own dedicated account representative responsible for working with the client on virtually any issue, whether tactics or technical issues. Quality EM Messaging deploys only the most robust and sophisticated email marketing solutions. We only partner with technology companies that meet our strict standards of excellence, while at the same time developing our own proprietary applications and scripts where we see a "gap" in the marketplace. This means that our clients can expect to remain on the "cutting edge" with respect to their email marketing programs.

Services: EM Messaging's core business is the design and distribution of professional, personalized and interactive email newsletters, alerts, invitations, and related communications.

Additionally, using in-house resources and a network of affiliated vendors, EM Messaging offers "one stop" availability for various ancillary services critical to a successful email marketing program, including (i) database design; (ii) graphic design; (iii) ghostwriting (through our network of over 60 writers covering a wide range of topics); (iv) opt-in email list brokerage (through our network of opt-in email list owners); (v) campaign strategy and tactics; and (vi) creative writing (to assist with copy for subject line and message body).

Sample Client List

• Chubb Group (NYSE: CB; one of the world's largest insurance companies serving customers from more than 132 offices in 33 countries; www.chubb.com);
  
  
• The International Bar Association (the world's largest bar association comprising over 16,000 individual attorneys and 180 Bar Associations and Law Societies; www.ibanet.org);
  
  
• Sterling National Bank (NYSE: STL, a NYC-based bank and financial holding company that provides a full range of commercial lending products and services; www.sterlingbancorp.com);
  
  
• Lifecore Biomedical (Nasdaq: LCBM; a global manufacturer of implantable biomaterials and medical and surgical devices for applications in the fields of dentistry, gynecology, ophthalmology, drug delivery, veterinary, and wound care management; www.lifecore.com);
  
  
• Piper Rudnick LLP (global law firm with over 900 attorneys worldwide; www.piperrudnick.com);
  
  
• HQ Global Workplaces, Inc. (the world's largest operator of business centers with over 200 locations worldwide; www.hq.com);
  
  
• Milbank, Tweed, Hadley & McCloy LLP (leading law firm with 9 offices in the U.S. and abroad; www.milbank.com);
  
  
• Stroock & Stroock & Lavan (126-year old New York City-based law firm with over 300 attorneys; www.stroock.com);
  
  
• The United States Council for International Business (a leading trade group that represents the interests of major American corporations on trade policy and other key economic issues in both domestic and international arenas; www.uscib.org);
  
  
• All State Legal (the largest distributor of specialty legal supplies and services in the United States; www.aslegal.com);
  
  
• Metro Drugs (the premier national pharmacy chain for infertility medication; www.metrodrugs.com);
  
  
• 3i Implants (a global manufacturer and worldwide marketer of oral reconstructive products, including our patented line of dental implants; www.3i-online.com);
  
  
• The Legal Marketing Association - Chicago Chapter (the Chicago Chapter of the world's largest association of legal marketing professoinals; www.chicagolma.org);
  
  
• The Law Marketing Portal (the leading provider of web-based resources to legal marketing professionals; www.lawmarketing.com);
  
  
• Benesch, Friedlander, Coplan & Aronoff (one of Ohio's largest law firms; www.bfca.com);
  
  
• Farella, Braun + Martel LLP (leading California law firm; www.fbm.com);
  
  
• Neal, Gerber & Eisenberg (a leading Chicago law firm; www.ngelaw.com);
  
  
• Elarbee, Thompson, Sapp & Wilson, LLP (an Atlanta-based firm specializing in labor and employment law matters; www.elarbeethompson.com);
  
  
• The MacLean Family Law Group (a Vancouver-based matrimonial law firm specializing in high net worth clients; http://www.bcfamilylaw.ca);
  
  
• Bureau Van Dijk (a leading provider of global financial information software and solutions; www.bvdny.com);
  
  
• Meritas (a leading association of independent law firms; www.meritas.org);
  
  
• The Straumann Company (USA) (a leading manufacturer of dental implant products; www.straumannusa.com/usa_home);
  
  
• Dugdale Communications (distributor of telecom products; www.dugdale.com);
  
  
• Cobalt Design Group (communications design firm in New York City; www.cobaltdesigngroup.com);
  
  
• Vantage Insurance Agency (New York City health insurance broker);
  
  
• KAV Dental Laboratories (dental lab in New York City);
  
  
• ACE CLE Seminars, Inc. (producer of continuing education audiotapes and seminars for attorneys and accountants in New York); and
  
  
• The American Paper Supply Co. (a $20 million Northeast distributor of paper and janitorial supplies).

Joshua Fruchter, President: Joshua worked for six years as an associate at a major New York City law firm, and then spent two years as president of a leading e-commerce provider where he, among other things, negotiated strategic alliances with major corporations and associations, and managed a multi-million dollar web development project. Joshua has spoken and written extensively on e-commerce and internet marketing topics.

Recent Speaking Engagements: Association of the Bar of the City of New York (February 2003) North Star Conferences LLC: The Accounting Firm Marketing Forum (September 2002) The Delphi Group: Collaborative Commerce Summit (June 2001) New York University Stern School of Business, Guest Lecturer, Internet Marketing (Fall 2001 and Spring 2002) Recent Articles: Top 18 Questions to Ask to Select an Email Services Vendor Shopping for an Email Services Vendor

Yehuda Fruchter, V.P. Sales/Business Development: Yehuda worked as an equity analyst at Value Line, Inc. while also managing private portfolios for individual investors. He later headed product development for an e-commerce firm where he developed expertise in databases, Cold Fusion and other Internet technologies. Yehuda's unique experience in both sales and technology facilitates the matching of client business needs to appropriate technology solutions.

Peter Bell, V.P. Database Programming: Peter has expertise in databases, Cold Fusion, content management systems and other critical Internet technologies. He is EM Messaging's senior technology executive. Prior to hooking up with EM, Peter was involved in e-commerce and programming projects for various professional service firms.

Adriana Cutnei, V.P. Web Programming: Adriana is an experienced Macromedia MX Flash Designer with extensive experience using HTML, JavaScript, VBScript, ASP, XML, Visual Basic, Dreamweaver, Flash, Fireworks, Director, Photoshop, Illustrator, and QuarkXPress.

Daniel Blank, V.P. Graphic Design: Daniel is an experienced graphic designer and HTML coder who previously handled significant web projects for major corporate clients.

Sales/Marketing Associates Jim Maxwell Robin Hassan Lee Kader Steven Ackerman Programming/Design Associates Jon Collins David Dahill David Adelsberg Myron Dansby Scott Conklin Arnold Singer Bill Darby Gary Sternberg

Technology: EM Messaging relies on teams of graphic designers, web developers and database specialists to design and code its database-driven email communications. Email communications are delivered primarily in HTML format, but can also be displayed in plain-text or AOL formats for recipients that cannot read HTML. Software runs on a Cold Fusion platform and SQL Server 2000 database.