| Accounting |
 |
This email newsletter is used by Reed Tinsley, CPA,
a leading healthcare accounting firm, to notify clients of recent IRS, tax
and other developments relevant to the healthcare business. An auto-generated
table of contents allows readers to easily navigate the newsletter, and
an auto-generated archive allows readers to access past issues of possible
interest. |
| Associations/Non Profits |
|
Meritas distributes this email newsletter covering
recent news and events every month to over 4,000 members around the
world. Email newsletters help nonprofits such as Meritas cost-effectively
communicate with a global constituency on a regular basis while also
delivering interactivity, personalization and market intelligence.
|
|
The Chicago Chapter of the Legal Marketing Association
uses email invitations to notify its members of monthly workshops sponsored
by the Chapter and featuring speakers on various legal marketing issues.
Each invitation features a personalized salutation, "refer a friend" link,
online RSVP form, and speaker bio page hosted by EM Messaging. The Chapter
credits email invites with increasing workshop attendance, decreasing the
cost of event promotion, and reducing RSVP response time from weeks to hours. |
| Consulting |
|
Rothman Consulting is a boutique due diligence investigative
firm that helps its clients assess risk before undertaking major transactions
or hiring new senior executives. Rothman uses its email announcements to
update clients on recent company developments, including new services and
trends in the investigative due diligence industry. |
| Creative Agencies |
|
Cobalt Design Group (a leading New York City communications
design firm) uses this email newsletter to keep clients informed
of new projects, and reinforce Cobalt's design and creative expertise. Cobalt
also promotes branded email services to its own clients through EM's reseller
program. |
| Financial Services |
|
Bureau Van Dijk is a provider of global financial information
and risk management solutions to banks and other financial institutions
throughout the world. BVD regularly distributes its email newsletter to
over 6,000 clients as a tool for promoting BVD's newest database tools and
software. |
| Healthcare |
|
This email update is used by 3i Implants territory managers
to update dentists and other customers on new procedures, techniques and
other developments in the implant field. Emails are dynamically generated
so that each reader sees the photo and contact information of their
specific territory manager. |
|
Metro Drugs, the premier national pharmacy chain for infertility medication, uses email updates to notify physicians about new medicines and treatment options. The goal is to reinforce Metro's expertise in the infertility segment, and the quality of its line. |
Law
(be
sure to visit our law firm division website at www.elawmarketing.com) |
|
This email invitation was designed for the Chicago law
firm of Neal, Gerber & Eisenberg for a health plan seminar
presented by partners at the firm. Over 80% of the confirmed attendees
registered using the online RSVP form included with the invitation -- many
within minutes of the initial distribution. |
|
The Ohio-based law firm of Benesch Friedlander Coplan &
Aronoff uses email alerts to rapidly notify targeted lists of
clients about breaking legal developments relevant to their businesses.
The email alerts have generated new business leads and increased website
traffic. |
| Manufacturing |
|
This email newsletter is published by Lifecore Biomedical,
a global manufacturer of implantable materials, to notify customers of new
products and services. The newsletter is distributed centrally, but content
is dynamically generated so that recipients see the photo and contact
information of their territory manager. |
|
National Imprint Corporation, one of the nation's largest
manufacturers of envelopes, stationary and business cards, uses this email
newsletter to communicate special offers and introduce new services to its
distributors. Most manufacturers will find that branded email offers a cost-effective
approach to communicating with a widely dispersed distributor base while
also delivering real-time interactivity, market intelligence
and personalization. |
| Medical/Dental Practices |
|
Dr. David Weinstein uses email updates discussing recent
developments and advances in his field to reinforce his expertise with referral
sources and remind them of his availability to handle specific types of
cases. These updates are more cost-effective -- and generate higher response
rates -- than the print newsletters traditionally used by private medical
practices. |
|
Dr. Debbie Lee uses regular email updates to educate
patients about oral hygiene and important dental procedures. These updates
have resulted in referrals to new patients and more frequent visits by existing
patients -- both of which have contributed to a substantial increase
in practice revenue since the program was launched. The email updates
also include animated GIF's so Dr. Lee can demonstrate the "Before"
and "After" of different procedures within the email itself. Be
sure to visit our dental division website at www.edentalmarketing.com
for further samples. |
| Retail |
|
Chelsea Kid's Quarters is a retail childrens' furniture
store in Manhattan. Retail operations such as Chelsea Kid's Quarters have
found that targeted email promotions and specials offer far higher response
rates at far lower cost than traditional direct print mail. Email
also offers market intelligence, interactivity and personalization that
is simply not available with direct mail. |
| Wholesale |
|
All State International is the largest distributor of
legal stationary and other law office supplies in the United States. After
every tradeshow, All State follows up with both clients and prospects by
distributing an email promoting various products. The emails are personalized
so that existing clients see their account manager's name in the "From"
line and in the email itself. All campaigns are tracked so All State can
measure the interest of individual recipients in different products over
time. |
|
|
